• Our students are highly marketable. Organizations are privileged to have our students as employees
  • Our library, labs and workshops are modern and fully furnished
  • Our labs and equipment are modern and of a class. Students are always motivated in theory and in practical

Diploma in Sales and Marketing

This sales and marketing course will allow students to strengthen the relationship between sales and marketing departments within a company. It will also allow those working within the industry to gain more value from the sales environment, allow them to extend their online business presence and improve the communications function.

On completion of this  course students will be able to understand the principles and practices of effective sales and marketing, be able to develop a corporate brand, and present sales and marketing pitches with greater authority.

This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

 This Diploma in Sales and Marketing (DSM) is a professional marketing programme specially designed for those who wish to upgrade their knowledge and skills in sales and marketing, and to further their career. Previously known as DSM, it is widely recognized in the country and abroad as the professional sales or marketing manager's passport to a career in sales or marketing.

he DSM programme aims to provide students with a managerial orientation towards sales and marketing. It covers all relevant topics that an informed sales and marketing professional needs to know, as well as providing insights to issues faced in strategic, tactical and administrative marketing.

This programme involves a combination of coursework, assignments, projects, presentations and examinations / tests.

All modules contain both formative and summative assessment components. Summative assessments for each module may be based on an individual assignment, tutorials, group project and a final written examination.

Tutorials during class may take a variety of forms depending on the module and include class participation, debates, case studies and oral presentations. Take home work may also be allocated to students.


  Minimum Requirement Other Requirement  Intake  Duration  Examining body
Module I C- (Minus)

Math C

Eng C

Jan/ Sept


9 Months KNEC
Module II Pass in Module I


 Jan /May/ Sept  6 Months  KNEC
Module III Pass in Module II     Jan /May  6 Months KNEC

Our Contacts

Tel: 067-21931

Email: businessdept@thikatechnical.ac.ke