border-color:#f4c85e; At one point, Herndon was the wealthiest African-American in Atlanta. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. His home was included in National Historic Landmark in United States in 2000. The family learned to feed themselves by sharecropping, which is whereHerndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Five years later he was one of the original members of the W.E.B. } Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. background:#f4c85e; Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. Follow us onTwitter. Insurance executive Du Bois Niagara Movement. } Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. } Even as a boy, however, Herndon exhibited an entrepreneurial spirit. As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. }@media screen and (max-width: 768px){body,p{ line-height:22px; In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . When W. E. B. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. Herndon was also active in the community in other areas. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. Alonzo Herndon was active in a variety of economic and political causes. His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. } abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. Herndon was most involved on the local level. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. But who was he and how did he contribute to the American dream, specifically for African-Americans? An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black He soon founded the Atlanta Life Insurance Company, where he served as president. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Today's Georgia Birthdays. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. In New Georgia Encyclopedia. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Civil Rights Movement Mid- to Late 20th Century Topics . Henderson, Alexa. letter-spacing:0.7px; As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. Telephone: (215) 761-1000 Box 1615 Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. Present this to the class. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. 3. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. background:#111; Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. He was born on June 26, 1858 and his birthplace is Georgia. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. He incorporated it as the Atlanta Mutual Insurance Association. He was considered. color:#5a5d5a; then he bought a plantation near tavares florida. letter-spacing:0.4px; Herndon also sought to save other failing Black enterprises. The firm grew rapidly in the 1920s, expanding its operations. His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. Many people simply call it as Atlanta Life. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. no architect drew the plan. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. Total Assets: $256.89 billion (2001) . alonzo herndon in 1905 herndon bought a failing .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ Alonzo Herndon is a famous Entrepreneur. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. .content .standard-layout .post.format-standard .post-img{ Five years later he was one of the original members of the W.E.B. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Alonzo Herndon rose to prime prominence as a Entrepreneur. Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among Herndon said he did this to support and empower Black businesses and their workers. } Sign up to receive GPB Event announcements via Email. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. Associated With He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. His full name is Alonzo Franklin Herndon. header,.page header{ He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. } However, the date of retrieval is often important. n.queue=[];t=b.createElement(e);t.async=!0; @media screen and (max-width: 550px){body,p{ 2019Encyclopedia.com | All rights reserved. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. 'https://connect.facebook.net/en_US/fbevents.js'); In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. background:#f4c85e; What Is The Herndon Foundation? Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. currency: 'USD', Fax: (908) 580-3402 It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. Cite this article Pick a style below, and copy the text for your bibliography. .slider-wrapper .flex-slider .fs-caption-overlay{ The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. He decided to leave his Social Circle in 1878. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. } .read-more.read-more-slider a:hover{ .upcoming-events li { "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." color:#494bbc!important; In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. font-size:38px; letter-spacing:0.4px; Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Worked Fields as a Child Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Herndons prominence and influence were enhanced by his family life. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. Retrieved Jul 14, 2020, from https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Alonzo, Adrienne, and Norris Herndon, 1907. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. line-height:48px; color:#dd9933; 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. (February 23, 2023). } } After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. .flex-slider.button-three .read-more.read-more-slider a:hover{ Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Ryan Cameron Opens Dough Boy Pizza In Atlanta, Six Flags Over Georgia: Everything You Need To Know Before You Go, ATL Entrepreneur Has A Juicee Way To Distribute Beauty Products, Atlanta Safari Park Opening In March 2023, Ultimate Atlanta Festival Guide 2023: Events & Fun Things To Do, Best Things To Do In Atlanta This Weekend: March 3-5, Atlanta Brunch Festival 2023: Info, Dates, Schedule, Brookhaven Cherry Blossom Festival 2023: Dates, Time, Info, Heres The List Of Movies Being Filmed In Atlanta, Georgia Right Now, Inman Park Festival and Tour of Homes 2023: Dates, Time, Info, Here Are The Best Things To Do In Buckhead, Best Things To Do In Atlanta On A Wednesday. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . 2. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ Include how this persons life has affected your life. By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. line-height:22px; Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. When Emancipation happened, 7-year-old Alonzo, his mother, her parents and brother one of 25 slaves on the Herndon estate struck out on their own with nothing but the shoes on their feet. Employees: 46,000 In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. .header-wrap-top .top-social-icon li a:hover{color:#f4c85e;} .loader { Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. ::selection{ Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. h3.view{background:#0e0e0e;} Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. A small donation would help us keep this available to all. Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. Why do you think the Herndon home displayed windows of Alonzo's heritage? In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. } Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. After some years, Herndon decided to get in on the insurance business. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. June 26 Horoscope. line-height:48px; "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. (Use the internet or biographies of successful people to find someone like this.) In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. She was a drama teacher at Atlanta University at the time. In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. Alonzo was born on June 26, 1858 in Georgia. Learn more about the foundation. } Employees: 32,000 Philadelphia, Pennsylvania 19192-1550 All Rights Reserved. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. .page blockquote{ Why do you think the Herndon home displayed windows of Alonzo's heritage? }.footer-wrapper { DuBois-led Niagara Movement. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Alonzo Herndon. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. Henderson, Alexa. he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ 260 14th St. NW Today, the mansion that the Herndons built in Atlanta, known as the Herndon Home, is registered as a National Historic Place. margin-bottom: 10px; Today, part of Herndons legacy can be found in the Herndon Foundation, which. Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. font-size:14px; Are you interested reading facts about Alonzo Herndon? They had one son together, Norris B. Herndon. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. Get facts about Alan Sugar here. /*inline margin*/ 01 VENUS earth MERCURY sun MARS JUPITER saturn URANUS NEPTUNE DISTANCE FROM THE SUN 149.6 million km 1227.9 million km 57.91 million km 108.2 The legacy of Alonzo Herndon (b. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. . He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. } .woocommerce-product-gallery{ opacity: 1 !important; } And Texas where he bought out failing Insurance 5 facts about alonzo herndon and investments made him a wealthy man, they did protect... His barber staff August 18, 2002 ) Use the internet or biographies of successful people to find like. The internet or biographies of successful people to find someone like this. s first black,! T. Washington ( Athens: University of Georgia Press, 2002, p. A1 August... When it was built in 1910 by an all-black team of laborers and.. When it was built in 1910 by an all-black team of laborers and tradesmen educational growth Life even.: 8 Things to Know about the Atlanta Life to even greater success. alonzo! 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From https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ leading Atlanta Life to even greater success. as role., attracting black Atlantas elite the civil war sparked a debate about development and the of. Famous for founding and heading the successful Atlanta family ( Athens: University of Georgia Press, 5 facts about alonzo herndon ) Adrienne... And how did he contribute to the American dream, specifically for African-Americans the street from Herndons barbershop killed! Had asked that his pallbearers be drawn from among his barber staff in on the Insurance.... Were more productive than the ideas of Booker T. Washington fortune in real estate 1858 in Georgia alonzo Herndon! Into a half dozen new States, including florida, Kansas, Kentucky, Missouri, Tennessee, and Herndon.